MADE FOR AYURA — Company Profile
A modern beauty and lifestyle group building movements that redefine how beauty, ambition, and identity coexist.
About Us
Made for Ayura is a modern beauty and lifestyle group founded by Tina and Michael Jee — two global operators bringing together Korean precision, Silicon Valley discipline, and Jakarta's creative drive.
We're building a new category of beauty and lifestyle brands for modern women — brands that combine science, emotion, and culture. We move fast, think deeply, and design experiences that empower women to live with intention and impact.
We don't just create brands. We build movements that redefine how beauty, ambition, and identity coexist.
Our Vision
To become Southeast Asia's most influential beauty & lifestyle ecosystem
Inspired by the discipline of Seoul
Korean precision and innovation in beauty technology and business operations.
And the soul of Jakarta
Creative drive and cultural authenticity that resonates with modern Southeast Asian women.
We believe in beauty that transforms — not just how you look, but how you live, think, and grow. Our mission is to empower women to feel powerful in their skin, their careers, and their choices.
Our Founders
Yura (CEO & Founder)
  • B.S. in Statistics, University of Toronto
  • Former CEO of Lemonade, a subsidiary of Day1Company (South Korea) — scaled from seed stage to IPO.
  • Ex-Managing Director at Fast Campus Language, leading business development and marketing across multiple verticals.
  • Former Investment Analyst at Mobile Venture Partners, specializing in early-stage consumer tech.
  • Recognized for building vision-driven, emotionally intelligent organizations where creativity and performance coexist.
Tina now leads Made for Ayura and PLÜM Clinic, translating Korean beauty innovation into an accessible, lifestyle-oriented model for Southeast Asia.
CEO Media Coverage & Recognition
Yura's visionary leadership and innovative approach have earned her significant recognition in the Korean business media. Her work has been pivotal in transforming the adult education and language learning landscape.
As a key leader at Day One Company, Yura played an instrumental role in its growth, contributing to the achievement of 100 billion KRW in revenue and reaching 1 million users across its diverse educational platforms.
Her tenure as CEO of Lemonade, Day One Company's language education subsidiary, showcased her commitment to an innovative approach to language learning. She championed methodologies that made adult education engaging, accessible, and highly effective, setting new benchmarks for the industry and fundamentally transforming the education market.
Her achievements and forward-thinking strategies have frequently been highlighted in prominent Korean business publications, cementing her status as an influential figure in the education technology sector.
Select Media Features:
Michael Jee (Co-owner)
  • B.S. in Economics, University of California, Berkeley
  • Michael hails from Silicon Valley and Seoul with a background in finance, startup, venture investment, and Web3.
Our First Brand — PLÜM
PLÜM Clinic is the first flagship brand under Made for Ayura — a Korean-inspired, express-beauty aesthetic clinic in Jakarta built for modern women who want results without the pretense.
PLÜM bridges Seoul's beauty innovation with Jakarta's fast, digital lifestyle. Our treatments focus on non-invasive, high-efficacy procedures (Sylfirm X, Oligio, Titanium, PicoSure, and more) delivered in a space that feels contemporary, clean, and emotionally elevated.
Fast Beauty, Done Right
Korean precision, adapted for Jakarta's pace.
Accessible, Not Intimidating
A brand that feels friendly, feminine, and forward.
Coordinators, Not Doctors, Lead First Consults
Lowering friction while maintaining safety and professionalism.
Lifestyle-Driven, Not Medical-Led
Beauty as self-expression, not correction.
Our goal is to make PLÜM the benchmark for modern, data-driven, and emotionally intelligent aesthetic clinics in Southeast Asia — and the foundation for Ayura's future verticals.
Why Join Us
Be Part of Something Fast, Real, and Growing
We're scaling rapidly — from Jakarta to Seoul, and soon to Singapore. You'll work in an environment where ideas become execution and execution creates opportunity.
Annual Korea Workshop for Top Performers
Each year, our top-performing team members fly to Seoul for a hands-on leadership and beauty innovation workshop — visiting K-beauty flagships, creative agencies, and innovation studios. It's not a reward — it's an investment in your growth.
Strong Leadership, Global Pedigree
You'll work directly with leaders from Korea's top startups and global venture networks — operators who've scaled companies from idea to IPO. Here, you don't just assist — you learn to lead.
Hybrid + Remote Flexibility
We believe in freedom with accountability. Our Jakarta HQ operates on a hybrid system — combining face-to-face collaboration with flexible remote work.
For People Who Want Their Life to Change
We're not hiring for "just another job." We're hiring for people who want their next 5–7 years to transform their career, mindset, and identity — people ready to step into rooms they've never imagined before. If you're hungry for growth, exposure, and real-world impact — you belong here.
Our Culture
We are fast but thoughtful, bold but grounded, creative but precise. We balance logic with instinct, structure with beauty, and ambition with emotional depth.
Speed with intention
We move fast because we know where we're going.
Ownership over hierarchy
Titles don't matter, contribution does.
Taste and discipline
Every detail speaks.
Global curiosity
We learn, adapt, and lead beyond borders.
Emotional intelligence
We value awareness as much as skill.
Perks & Benefits
  • Competitive salary and performance-based bonuses
  • Annual Korea workshop for top performers
  • Hybrid & remote flexibility
  • Direct mentorship from founders
  • Fast-track growth opportunities (results > seniority)
  • Cross-border exposure with Korean and global partners
  • A workplace built for personal transformation, not stagnation
Join the Movement
Made for Ayura is a platform for people who want their career, lifestyle, and confidence to evolve.
If you want to look back five years from now and say,
"That's where everything changed for me,"
then this is the place to start.